Monthly Archives: May 2011
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki The Art of the Start ...
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Multisided markets typically serve distinct sets of users, all of whom benefit from having each other on the platform. In ...
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Marketing Management by Philip Kotler Marketing Management is a classic marketing textbook. In it, Philip Kotler covers the basics of ...
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Investors and equity markets demand increasing levels of growth from companies, but very few companies can sustain or repeat the ...
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The Innovator’s Dilemma by Clayton Christensen What is disruptive innovation The term “disruptive” is frequently used to describe successful businesses and business ...
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Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter In Competitive Strategy, Michael Porter describes the famous “five forces” model ...
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High Intensity Marketing by Idris Mootee Idris Mootee defines the first phase of market positioning as selection of the four C’s: ...
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High Intensity Marketing by Idris Mootee In the introduction to High Intensity Marketing by Idris Mootee, Jules Goddard gives his take ...