-
The Elements of User Experience
The Elements of User Experience by Jesse James Garrett User experience encompasses all aspects of a customer’s interactions with a ... -
The Esdel, the Thunderbird, and the Sputniks
Why People Buy by Louis Cheskin Many of Louis Cheskin’s motivation research themes come together in his evaluation of the ... -
Why People Buy
Why People Buy: Motivation Research and Its Successful Application by Louis Cheskin Louis Cheskin wrote books about color, market research, ...