Monthly Archives: September 2014
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To successfully incubate and spin-off new ventures, companies must use the right mix of borrowing, forgetting, and learning organizational DNA. ...
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Differentiation within segments based on the four P’s is limited and easily replicated; strategic segments offer a more defensible position ...
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Marketing is uniquely situated to help companies achieve business goals. To do this, the CMO must rise above tactical metrics and the ...
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Design elements such as glanceability, gesturability, and affordability are key ingredients for enchanting ordinary objects. To increase the level of ...
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Age-old human desires such as omniscience, teleportation, and immortality underpin universal narratives that can be embodied in enchanted objects. Enchanted ...
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Enchanted Objects: Design, Human Desire, and the Internet of Things by David Rose Enchanted objects “embed small amounts of computation, connectivity, ...