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Picking the right marketing play
Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential ... -
The Five Essential Marketing Plays
Assess your market, your competition, and your strengths, then pick one of five essential marketing plays. In The Marketing Playbook: Five ... -
Platform Architecture
Use partitioning and system integration to build effective platform architecture. Platform architectures should be simple, resilient, maintainable, and evolvable. Platform ...