Manage your portfolio of businesses or products by using a three horizon model. Horizon 1 are current offerings; Horizon 3 are forward-looking bets; Horizon 2 is the bridge. Escape Velocity by Geoffrey Moore  Although most businesses aspire to enter high growth categories, go-to-market considerations often conflict with portfolio management and result in resource allocation to low-growth, but highly material, products and services. ...

Disruption: Overturning Conventions and Shaking Up the Marketplace by Jean-Marie Dru Writing about advertising and branding, Jean-Marie Dru describes the Disruption method he used at the global advertising agency BDDP Group. Identifying conventions, finding disruptions, and developing a guiding vision form a cycle which can break through creative blocks and create powerful new concepts. Although he focuses on advertising, Dru ...

Escape Velocity: Free Your Company’s Future from the Pull of the Past by Geoffrey Moore In Escape Velocity Geoffrey Moore tackles the problem of breaking away from past business practices and market constraints to achieve growth. The fundamental structure within the book is the Hierarchy of Powers, a set of corporate attributes that defines how successful a company can be in its ...

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore Innovation strategies Dealing with Darwin describes how various innovation strategies can be applied based on context. Geoffrey Moore argues that most effective innovation strategy will be different for different phases of market maturity (the technology adoption lifecycle) as well as enterprise type. Two business models ...

Marketing Management by Philip Kotler Marketing Management is a classic marketing textbook. In it, Philip Kotler covers the basics of marketing including marketing strategy, marketing insights, customer relationship management, designing market offerings, delivering value through distribution channels, customer relationship management, and managing long term growth. What is the strategic planning gap? When discussing marketing strategy development, Kotler introduces the strategic ...

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter In Competitive Strategy, Michael Porter describes the famous “five forces” model which is taught in business schools far and wide. The five forces are key to the analysis of industries for the purposes of selecting a winning strategy relative to competitors and environment. Michael Porter’s Five Forces The five forces that ...

Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler In Kotler On Marketing, Philip Kotler introduces consumption chain analysis as one of three ways to find new market opportunities: 1) supplying something in short demand; 2) Supplying an existing product or service in a new or superior way; or 3) Supplying a new product or service. A consumption ...

There is an overabundance of theories to explain the performance of companies. However, what makes one company a winner is often what makes another company a loser. A variety of cognitive biases are found in literature attempting to identify drivers of corporate performance. The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig   Business and ...