• 1
    Aug

    Making it Right

    Making It Right: Product Management For A Startup World by Rian van der Merwe This is a great, compact overview of product management. van der Merwe divides the book into three sections: product management roles and responsibilities, product planning, and execution. This is one of the few books that discusses product roadmaps at length. van der Merwe includes a lot ...
  • product management interviews
    19
    Apr

    Great answers to product management interview questions

    Decode and Conquer: Answers to Product Management Interviews by Lewis C. Lin   Lewis C. Lin‘s book is an inventory of product management interview questions and answers. Lin includes tips for each category of question and gives specific responses and guidance. Like Cracking the PM Interview, this book includes practice questions and frameworks for confidently answering interview questions and understanding the goal ...
  • microinteractions
    31
    Mar

    Microinteractions

    Microinteractions: Full Color Edition: Designing with Details by Dan Saffer User experience is made up of many small moments and tiny decisions that product designers make. A microinteraction involves a single use case; it is a piece of functionality that only does one thing like change the state of a system or display a piece of information. Although microinteractions may be ...
  • strategy and tactics of pricing
    17
    Sep

    Strategic Pricing

    Pricing decisions are frequently made based on isolated variables rather than a strategic view of the market and company. The difference between setting prices and pricing strategically is “the difference between reacting to market conditions and proactively managing them.” There are many important considerations for pricing that go beyond near-term profitability and immediate pricing problems such as competitive reactions, marketing ...
  • business model generation
    16
    Apr

    (Re)Designing business models

    Business Model Generation by Alexander Osterwalder   Business Model Generation (hashtag #bmgen on Twitter) is a unique book which is at the forefront of the current interest and emphasis on understanding business models and their design. Osterwalder and his co-creators define a business model in a malleable way that empowers the reader to extend, expand, and modify existing business models along ...
  • The Four Steps to the Epiphany by Steve Blank
    11
    Feb

    Finding your customers as you build your product

    The Four Steps to the Epiphany by Steve Blank   The Four Steps to the Epiphany initiated the Customer Development revolution by identifying patterns of success for startups. Blank says he was inspired to write the book when he realized there were “repeatable patterns of business behavior that could explain the heretofore unexplainable.” He believes product development processes as practiced by many ...