Monthly Archives: October 2010
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The Intelligent Entrepreneur by Bill Murphy Jr. This book tells the stories of three Harvard Business School graduates (Marc Cenedella, Chris ...
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Business strategy determines where and how a company will compete. Strategic market management helps the business cope with change, forces ...
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The Ernst & Young Business Plan Guide by Brian Ford A business plan is not only a way to develop ideas ...
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Marketing of High-Technology Products and Innovations by Mohr, Sengupta, and Slater Mohr, Sengupta, and Slater present a proactive approach to ...
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The Four Pillars of Profit-Driven Marketing by Leslie Moeller and Edward Landry Profit: Marketing’s fifth “P” The lack of focus on ...
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There are many alternatives to cost-plus, competitor-based, and customer based pricing. To find the right option, match your customer’s needs ...