• 15

    What is Product Strategy?

    Playing to Win by A.G. Lafley and Roger L. MartinGood Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Strategy development requires imagination and creativity; a good strategy is not the result of detailed analysis. Why is ...
  • 9

    Product Discovery Techniques

    Strong product teams use a variety of product discovery techniques to identify and address risk. The best teams tackle the biggest risks first. Inspired by Marty Cagan What is Product Discovery A key theme in Inspired is that strong product teams practices separate discovery and delivery activities. Because product discovery is such a critical part of modern product management, Cagan ...
  • Inspired by Marty Cagan

    Creating a strong product culture

    Inspired by Marty Cagan The best product teams have strong cultures based on discovery and delivery. These teams value and practice experimentation, risk mitigation, compelling product vision/strategy, and collaboration. Product management takeways: If you’re looking for an all-in-one product management book which shows how the best product teams operate, this is it. Cagan covers a lot of ground in Inspired ...
  • product led growth

    Product-Led Growth

    Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. By contrast, sales-led companies rely on people to undertake these activities. The ability to “try before you buy” is a key difference in these two approaches. Product-Led Growth: How to build a product that sells itself by Wes Bush Product management takeaways: As a product ...
  • Escaping the Build Trap by Melissa Perri

    Becoming a product-led company

    Successful product companies prioritize outcomes over outputs. A strong product management role, product strategy, process, and organization are required to break free of measuring value solely by features released and becoming a product-led company. Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri Melissa Perri begins “Escaping the Build Trap” with a personal product management ...
  • Radical Focus

    An OKR Fable

    OKRs blend visionary objectives with measurable outcomes. The OKR framework can inspire teams and bring focus to an entire company.  Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke Radical Focus is about a management method called Objectives and Key Results (OKRs). The OKR method has its roots in HP’s Management by Objectives (MBO) ...
  • Build Better Products

    Listen Better

    When conducting customer interviews, don’t ask your customers what they would do or attempt to predict future behaviors. Watch them perform a task in a real-world context or show you how they did something previously.  Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein If you’re looking for a single book that covers product management end-to-end with ...
  • Growth Engines by Seth Ellis

    Building products for growth

    Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Sean Ellis, Morgan Brown, and TheGrowthHackers.com team Growth Engines contains a selection of blog posts from growthhackers.com. Most ...