• An OKR Fable

    OKRs blend visionary objectives with measurable outcomes. The OKR framework can inspire teams and bring focus to an entire company.  Radical Focus: Achieving Your Most ...
  • Design Moves

    Linkography: Unfolding the Design Process by Gabriela Goldschmidt Linkography seeks to unravel and explain the design process by creating standardized maps of the process that designers ...
  • The Lean UX Process

    Prioritize learning over delivery and outcomes over deliverables. Maintain a position of humility to enable openness to learning. Lean UX: Designing Great Products with Agile ...
  • Listen Better

    When conducting customer interviews, don’t ask your customers what they would do or attempt to predict future behaviors. Watch them perform a task in a real-world ...
  • Progress, Not Products

    Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide ...

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