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Creating what customers want
To develop breakthrough products, product teams need to stop gathering requirements and listening to “the voice of the customer”. Product ... -
The Experience is the Product
Creating great products in an uncertain world requires changing the way you think about your customers, products, and development process. ... -
Creating products customers love
Inspired: How To Create Products Customers Love by Marty Cagan Inspired is a treasure trove of direct and immediately useful product management ...