• The other side of innovation by Vijay Govindarajan

    The other side of innovation

    Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan   Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In ...
  • borrowing-learning-forgetting

    Borrowing, Forgetting and Learning

    To successfully incubate and spin-off new ventures, companies must use the right mix of borrowing, forgetting, and learning organizational DNA.  Ten Rules for Strategic Innovators: From Idea to Execution by Vijay Govindarajan   Ten Rules for Strategic Innovators covers strategic innovation, which he defines as a process of exploring experimental strategies. He focuses specifically on what it takes to incubate and spin ...
  • Divergent and convergent thinking

    Divergent and Convergent Thinking

    Design requires both expansive, exploratory methods (divergent thinking) as well as prioritization and focus (convergent thinking). Pairing the two approaches increases the chances of finding the most effective solutions. Design Research: Methods and Perspectives by Brenda Laurel   Design Research is a collection of writings on various research tools and techniques available for designers. In addition to covering traditional design research topics like ...
  • hi-tech

    Matching marketing to the type of innovation

    Different types of innovations require different marketing strategies. Incremental and breakthrough innovations, particularly, require different choices for marketing strategies, interactions between marketing and R&D, market research, advertising, and pricing. The five types of innovation occur at various points in the value chain and in different parts of the organization. Marketing of High-Technology Products and Innovations by Jakki Mohr, Sanjit Sengupta, ...
  • Create marketplace disruption

    Creating Disruption

    Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung   Creating disruption is a highly sought after capability due to the promise of profit and longevity through innovation and growth. Multiple disruptions over time can extend corporate success beyond market cycles. Many books seek to crack the code of repeat innovation and capitalizing on market shifts. Adam ...
  • Dealing with Darwin

    Types of Innovation

    Innovation isn’t confined to break-out, market-creating, blockbuster products and services. There are innovation types available for each phase of the category life cycle, from growth through maturity and decline, to end of life. Dealing with Darwin by Geoffrey Moore   The innovation types for each life cycle phase are grouped according to four value disciplines that identify strategies which can be ...
  • The myths of innovation

    The Myths of Innovation

    The Myths of Innovation by Scott Berkun The Myths of Innovation provides a great perspective on what goes on behind the scenes of innovative ideas. He pokes holes primarily in the notion of epiphany, the spontaneous, external, insight that hits you from nowhere. From there, Berkun questions whether innovation and new ideas are always welcome. He also lists several myths that ...
  • Innovation Tournaments

    Innovation Tournaments

    Innovation Tournaments by Christian Terwiesch and Karl Ulrich Innovation management is currently enjoying a lot of coverage in business books and is positioned at the latest corporate competitive advantage. Being known as innovative is the hallmark of success and differentiation in the market. As the outcome of innovation is typically a new product or service, the question becomes: “how do I most ...