innovation articles


The other side of innovation

The other side of innovation

Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the


Borrowing, Forgetting and Learning

To successfully incubate and spin-off new ventures, companies must use the right mix of borrowing, forgetting, and learning organizational DNA.  In Ten Rules for Strategic Innovators: From Idea to Execution Vijay Govindarajan covers strategic innovation, which he defines as a process of exploring experimental strategies. He focuses specifically on what it takes to incubate and spin


Divergent and Convergent Thinking

Design Research: Methods and Perspectives by Brenda Laurel Design requires both expansive, exploratory methods (divergent thinking) as well as prioritization and focus (convergent thinking). Pairing the two approaches increases the chances of finding the most effective solutions. Design Research is a collection of writings on various research tools and techniques available for designers. In addition to covering traditional


Matching marketing to the type of innovation

Different types of innovations require different marketing strategies. Incremental and breakthrough innovations, particularly, require different choices for marketing strategies, interactions between marketing and R&D, market research, advertising, and pricing. In Marketing of High-Technology Products and Innovations the authors introduce the concept of the contingency model for high technology marketing which asserts that “the appropriate marketing


Creating Disruption

Creating disruption is a highly sought after capability due to the promise of profit and longevity through innovation and growth. Multiple disruptions over time can extend corporate success beyond market cycles. Many books seek to crack the code of repeat innovation and capitalizing on market shifts. Adam Hartung‘s prescription to the problem is to break


Types of Innovation

Innovation isn’t confined to break-out, market-creating, blockbuster products and services. There are innovation types available for each phase of the category life cycle, from growth through maturity and decline, to end of life. The innovation types for each life cycle phase are grouped according to four value disciplines that identify strategies which can be activated


The Myths of Innovation

The Myths of Innovation by Scott Berkun Scott Berkun’s book The Myths of Innovation provides a great perspective on what goes on behind the scenes of innovative ideas. He pokes holes primarily in the notion of epiphany, the spontaneous, external, insight that hits you from nowhere. From there, Berkun questions whether innovation and new ideas are


Innovation Tournaments

Innovation Tournaments: Creating and Selecting Exceptional Opportunities by Christian Terwiesch and Karl Ulrich Innovation management is currently enjoying a lot of coverage in business books and is positioned at the latest corporate competitive advantage. Being known as innovative is the hallmark of success and differentiation in the market. As the outcome of innovation is typically a new