• Escape Velocity

    Reaching Escape Velocity

    Escape Velocity: Free Your Company’s Future from the Pull of the Past by Geoffrey Moore   In Escape Velocity Geoffrey Moore tackles the problem of breaking away from past business practices and market constraints to achieve growth. The fundamental structure within the book is the Hierarchy of Powers, a set of corporate attributes that defines how successful a company can be in ...
  • Dealing with Darwin

    Complex-systems and volume-operations businesses

    Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore   Dealing with Darwin outlines how various innovation strategies can be applied based on context. Geoffrey Moore argues that the type of innovation that is effective will be different for different phases of market maturity (the technology adoption lifecycle) as well as enterprise type. He ...
  • Marketing Management by Philip Kotler

    The Strategic Planning Gap

    Marketing Management by Philip Kotler   Marketing Management is a classic marketing textbook. In it, Philip Kotler covers the basics of marketing including marketing strategy, marketing insights, customer relationship management, designing market offerings, delivering value through distribution channels, customer relationship management, and managing long term growth. When discussing marketing strategy development, Kotler introduces the strategic planning gap: an assessment of the difference between ...
  • Five Forces Michael Porter

    The Five Forces that Shape Strategy

    Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter   In Competitive Strategy, Michael Porter describes the famous “five forces” model which is taught in business schools far and wide. The five forces are key to the analysis of industries for the purposes of selecting a winning strategy relative to competitors and environment. The five forces that drive industry competition ...
  • consumption chain

    Finding hidden opportunities in your consumption chain

    Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler   In Kotler On Marketing, Philip Kotler introduces consumption chain analysis as one of three ways to find new market opportunities: 1) supplying something in short demand; 2) Supplying an existing product or service in a new or superior way; or 3) Supplying a new product or service. A ...
  • The Halo Effect

    The Halo Effect

    There is an overabundance of theories to explain the performance of companies. However, what makes one company a winner is often what makes another company a loser. A variety of cognitive biases are found in literature attempting to identify drivers of corporate performance. The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig   Business and ...
  • business-strategy

    What is Business Strategy?

    Business strategy determines where and how a company will compete. Strategic market management helps the business cope with change, forces a long-range view, and makes resource allocation decisions visible. Strategic Market Management by David Aaker   Due to rapid pace of change in the marketplace, strategic planners must be nimble and forward looking. New competitors emerge every day and new technologies disrupt ...