Tag: customer development
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The Four Steps to the Epiphany by Steve Blank Identifying your market type Understanding your market type is a key success ...
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Customer Development puts customer understanding and validation on equal footing with traditional product development processes and ensures that when the ...
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High Intensity Marketing by Idris Mootee In the introduction to High Intensity Marketing by Idris Mootee, Jules Goddard gives his take ...
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The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper and Patrick Vlaskovits ...