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  • Product Management

    • What is Product Strategy?

      April 15, 2024
      0

    • Product Discovery Techniques

      January 9, 2021
      0
    • Inspired by Marty Cagan

      Creating a strong product culture

      January 5, 2021
      0
    • product led growth

      Product-Led Growth

      January 1, 2021
      0
    • Escaping the Build Trap by Melissa Perri

      Becoming a product-led company

      November 19, 2020
      0
    • Radical Focus

      An OKR Fable

      September 14, 2020
      0
    • Build Better Products

      Listen Better

      March 9, 2017
      0
    • Growth Engines by Seth Ellis

      Building products for growth

      February 21, 2017
      0
    • Product Management for Dummies

      Product Management for Dummies

      February 13, 2017
      0
  • Design

    • Design Moves

      April 29, 2017
      0
    • Lean UX

      The Lean UX Process

      March 17, 2017
      0

    • Design Languages

      January 17, 2017
      0
    • Sprint by Jake Knapp

      Sprint: Solve problems and test ideas in five days

      January 3, 2017
      0
    • Design Languages by Stefano Caggiano

      Design at the convergence of digital and material realities

      November 18, 2016
      0

    • The Language of Things

      October 9, 2016
      0
    • A Faster Horse

      A Faster Horse

      February 15, 2016
      0
    • Objectified

      Designers on Design

      September 22, 2015
      0
    • Understanding Context book

      Information Spaces

      May 11, 2015
      0
  • Pricing
    • pricing the third business skill

      Pricing: The third business skill

      September 8, 2016
      0
    • Pricing the third business skill

      The Art and Science of Pricing

      August 23, 2016
      0
    • Pricing with confidence

      Finding the right price

      May 31, 2014
      0

    • Pricing with Confidence

      March 28, 2014
      0
    • strategy and tactics of pricing

      Strategic Pricing

      September 17, 2012
      0
    • smart pricing

      Smart Pricing

      October 7, 2010
      0
    • visible-hand-of-pricing

      The Visible Hand of Pricing

      September 30, 2010
      0
  • Business
    • Marketing
    • Strategy
    • Startup
    • Innovation
  • Business Models
    • Invisible-Engines

      Invisible Engines

      February 27, 2016
      0
    • Platform Scale book

      The business of interactions

      January 24, 2016
      0
    • Platform Ecosystems book

      The Value Proposition of Platforms

      February 21, 2015
      0
    • business-model-architecture

      Designing your business model architecture

      July 27, 2012
      0
    • business models

      An MBA perspective on business models

      May 31, 2012
      0
    • business model generation

      (Re)Designing business models

      April 16, 2012
      0
    • Profit Patterns by Adrian Slywotzky

      Profit Patterns

      February 21, 2012
      0
    • open business models

      Advancing your business model with open innovation

      November 7, 2011
      0

    • Value Migration

      October 26, 2011
      0
  • Best Books

Tag: market research

  • Why People Buy
    10
    Feb

    The Esdel, the Thunderbird, and the Sputniks

    Marketing
    By Olaf Kowalik
    6121
    0
    Why People Buy by Louis Cheskin Many of Louis Cheskin’s motivation research themes come together in his evaluation of the ...
    Read More
  • 8
    Feb

    Why People Buy

    Marketing
    By Olaf Kowalik
    4332
    0
    Why People Buy: Motivation Research and Its Successful Application by Louis Cheskin Louis Cheskin wrote books about color, market research, ...
    Read More
  • Louis Cheskin
    26
    Jan

    How to predict what people will buy

    Marketing
    By Olaf Kowalik
    6504
    0
    How To Predict What People Will Buy by Lois Cheskin   Louis Cheskin (1907-1981) was a marketing pioneer, one of the ...
    Read More

Latest Posts

  • What is Product Strategy?

    April 15, 2024

  • Product Discovery Techniques

    January 9, 2021
  • Inspired by Marty Cagan

    Creating a strong product culture

    January 5, 2021
  • product led growth

    Product-Led Growth

    January 1, 2021
  • Good Strategy Bad Strategy

    Good Strategy, Bad Strategy

    November 22, 2020

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