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Picking the right marketing play
Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential ... -
The Five Essential Marketing Plays
Assess your market, your competition, and your strengths, then pick one of five essential marketing plays. In The Marketing Playbook: Five ... -
Using Market Type to Guide Startup Strategy
The Four Steps to the Epiphany by Steve Blank Identifying your market type Understanding your market type is a key success ... -
Strategic Marketing
Marketing of High-Technology Products and Innovations by Mohr, Sengupta, and Slater Mohr, Sengupta, and Slater present a proactive approach to ...
