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The Art and Science of Pricing
Pricing is a creative process. The art of pricing is about selecting a revenue model and pricing strategy. The science ... -
Smart Pricing
There are many alternatives to cost-plus, competitor-based, and customer based pricing. To find the right option, match your customer’s needs ... -
The Visible Hand of Pricing
Pricing is the most effective lever to increase profitability when compared to sales, fixed costs, and variable costs. Managers should ...
