-
Finding the right price
Pricing with Confidence by Reed Holden and Mark Burton Pricing with Confidence lists ten rules for pricing strategy success. The first two, ... -
Pricing with Confidence
Although discounting can be an effective sales tactic, overuse can easily erode pricing position and change the focus of customer ... -
Strategic Pricing
Pricing decisions are frequently made based on isolated variables rather than a strategic view of the market and company. The ...