design

Information Spaces

Information Spaces

Our lives blend virtual and physical identities, realities, and places. Understanding context requires mapping the changing and overlapping elements of our environments. Understanding Context: Environment, Language, and Information Architecture covers a many aspects of context, focused mostly on digital environments. The book bring together intersecting and related fields and theories in sociology, linguistics, and computer science to describe

product mgmt

platform architecture

Platform Architecture

Use partitioning and system integration to build effective platform architecture. Platform architectures should be simple, resilient, maintainable, and evolvable. Amrit Tiwana discusses platform attributes as well as design patterns and risks in Platform Ecosystems: Aligning Architecture, Governance, and Strategy. He uses cities as a metaphor for well functioning platform architectures and describes how complexity erodes platform viability and

innovation

other-side-of-innovation

The other side of innovation

Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the

business

plays

Picking the right marketing play

Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential marketing plays as your business evolves. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market presents five key marketing strategies and a method for evaluating which is appropriate at any

differentiation

Being Different

There are three patterns brands can follow to escape the gravity of hyper-mature categories. Reverse brands, breakaways, and hostile brands can all energize brand loyalty by breaking with the herd. True differentiation is a mindset and a commitment to engage with consumers as real people. In the second half of Different: Escaping the Competitive Herd Youngme Moon provides

plays

Picking the right marketing play

Find your industry gaps, understand your customers and competitors and objectively assess your own capabilities. Then, combine the five essential marketing plays as your business evolves. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market presents five key marketing strategies and a method for evaluating which is appropriate at any

business model

platform value proposition

The Value Proposition of Platforms

Each participant in a platform ecosystem gains access to a unique value proposition. Platform owners, application developers, and end users all benefit from the power of the platform. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana covers all aspects of software platforms and is written in clear and succinct style. It’s hard to find books

startup

Zero-to-One

Finding Secrets

To build a great company, one that solves a new problem, take a contrarian approach to commonly held business wisdom. Seek out secrets to which others are blind. Build a monopoly; direct competition will lead to conformity and erode all profits. Zero to One: Notes on Startups, or How to Build the Future isn’t a

pricing

the price is right

Finding the right price

Pricing with Confidence lists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

Top