design

well designed

Well Designed

Use empathy to discover valuable insights about your customers. Continually seek out signals from the market and synthesize your findings into a compelling design strategy. Well-Designed: How to Use Empathy to Create Products People Love asks: how are products which people love built? The answer: a design process built around empathy and anchored on emotional qualities. Jon

product mgmt

story cards

Product Backlogs and User Stories

Focus on outcomes to align your backlog with business priorities and create high impact releases. In User Story Mapping: Discover the Whole Story, Build the Right Product author Jeff Patton walks through the details of creating shared understanding among the product team and managing a backlog focused on business outcomes and changing the world. The bulk of the book

innovation

other-side-of-innovation

The other side of innovation

Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the

business

differentiation

Being Different

There are three patterns brands can follow to escape the gravity of hyper-mature categories. Reverse brands, breakaways, and hostile brands can all energize brand loyalty by breaking with the herd. True differentiation is a mindset and a commitment to engage with consumers as real people. In the second half of Different: Escaping the Competitive Herd Youngme Moon provides

differentiation

Being Different

There are three patterns brands can follow to escape the gravity of hyper-mature categories. Reverse brands, breakaways, and hostile brands can all energize brand loyalty by breaking with the herd. True differentiation is a mindset and a commitment to engage with consumers as real people. In the second half of Different: Escaping the Competitive Herd Youngme Moon provides

software platforms

Software platforms: redefining the basis of competition

Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available

business model

business model architecture

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. Use small investments to learn and adapt to change for long term growth. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth

startup

Zero-to-One

Finding Secrets

To build a great company, one that solves a new problem, take a contrarian approach to commonly held business wisdom. Seek out secrets to which others are blind. Build a monopoly; direct competition will lead to conformity and erode all profits. Zero to One: Notes on Startups, or How to Build the Future isn’t a

pricing

the price is right

Finding the right price

Pricing with Confidence lists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

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