design

habit design

Habit Design

Initiating a behavior requires a trigger, motivation, and ability. To get users over this threshold, start with making your product or service easier to user (increase ability). It is much harder to create motivation. In Hooked: How to Build Habit-Forming Products Nir Eyal introduces BJ Fogg’s Behavioral Model. The Fogg Behavioral Model says that “a given behavior will

product mgmt

managing product management

Managing Product Management

Product Management is a key job function in all product and service organizations. However, the lack of standardization and planning with respect to product management is a barrier to high performance product teams. Keys to building effective teams include organizational retrospectives, identification of job competencies, and an overall maturity model for the role. In Managing Product Management: Empowering

innovation

other-side-of-innovation

The other side of innovation

Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the

business

sameness

The race to sameness

As product categories mature, there is a tendency for all offerings to resemble one another. Traditional marketing techniques and competitive pressure result in a homogenous set of products. To break free of this cycle, companies must invest in their differences rather than attempting to match competitor’s strengths. Different: Escaping the Competitive Herd is about differentiation in

sameness

The race to sameness

As product categories mature, there is a tendency for all offerings to resemble one another. Traditional marketing techniques and competitive pressure result in a homogenous set of products. To break free of this cycle, companies must invest in their differences rather than attempting to match competitor’s strengths. Different: Escaping the Competitive Herd is about differentiation in

software platforms

Software platforms: redefining the basis of competition

Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available

business model

discoverydriven

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth opportunity: establishing the viability of the proposed business in light of corporate requirements;

startup

fourstepstotheepiphany

Using Market Type to Guide Startup Strategy

Understanding your market type is a key success factor for startups and new product development. When creating a new product or service, it’s important to understand whether you are entering an existing market, creating a new one, or trying to carve out a niche. Many of the strategies presented in The Four Steps to the

pricing

the price is right

Finding the right price

Pricing with Confidence lists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

Top