design

design-of-enchantment

The design of enchantment

Design elements such as glanceability, gesturability, and affordability are key ingredients for enchanting ordinary objects. To increase the level of enchantment, move from augmentation and personalization to gamification and story-fication. Enchanted Objects: Design, Human Desire, and the Internet of Things traces the desires which drive  technologies to move outside of apps and onto us and

product mgmt

hypotheses

Requirements and Hypotheses

Many product teams manage their work by using requirements. Requirements are written by a single team member, most often a product manager. The problems with this approach are: 1) requirements are guesses masquerading as certainty; and 2) when a requirement is written by one person and handed off to someone else, the receiving party is

innovation

divergentconvergent2

Divergent and Convergent Thinking

Design requires both expansive, exploratory methods (divergent thinking) as well as prioritization and focus (convergent thinking). Pairing the two approaches increases the chances of finding the most effective solutions. Design Research: Methods and Perspectives is a collection of writings on various research tools and techniques available for designers. In addition to covering traditional design research

business

value-network

Strategic Segments: Going beyond the 4 P’s

Differentiation within segments based on the four P’s is limited and easily replicated; strategic segments offer a more defensible position because they involve a more extensive value network. Value networks are a key theme in Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation by Nirmalya Kumar. Kumar describes value networks as “the

value-network

Strategic Segments: Going beyond the 4 P’s

Differentiation within segments based on the four P’s is limited and easily replicated; strategic segments offer a more defensible position because they involve a more extensive value network. Value networks are a key theme in Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation by Nirmalya Kumar. Kumar describes value networks as “the

marketing-as-strategy

Marketing as Strategy

Marketing is uniquely situated to help companies achieve business goals. To do this, the CMO must rise above tactical metrics and the four P’s. In Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation Nirmalya Kumar exhorts marketers to step up, use marketing as a strategic lever, and move beyond the traditional four P’s.

business model

discoverydriven

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth opportunity: establishing the viability of the proposed business in light of corporate requirements;

startup

fourstepstotheepiphany

Using Market Type to Guide Startup Strategy

Understanding your market type is a key success factor for startups and new product development. When creating a new product or service, it’s important to understand whether you are entering an existing market, creating a new one, or trying to carve out a niche. Many of the strategies presented in The Four Steps to the

pricing

the price is right

Finding the right price

Pricing with Confidencelists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

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