design

habit-forming-products

Building habit-forming products

Habits are behaviors that occur with little or no conscious thought–“thinking without doing.” Use emotional triggers, actions, and variable rewards to create virtuous cycles of usage for your product. Hooked: How to Build Habit-Forming Products provides a design pattern with the building blocks to create habitual behavior. For business models that rely on habits, it’s important to understand how

product mgmt

hypotheses

Requirements and Hypotheses

Many product teams manage their work by using requirements. Requirements are written by a single team member, most often a product manager. The problems with this approach are: 1) requirements are guesses masquerading as certainty; and 2) when a requirement is written by one person and handed off to someone else, the receiving party is

innovation

other-side-of-innovation

The other side of innovation

Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different aspects of successful innovation that begins in established organizations (versus startups). In The Other Side of Innovation: Solving the

business

software platforms

Software platforms: redefining the basis of competition

Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available

value-network

Strategic Segments: Going beyond the 4 P’s

Differentiation within segments based on the four P’s is limited and easily replicated; strategic segments offer a more defensible position because they involve a more extensive value network. Value networks are a key theme in Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation by Nirmalya Kumar. Kumar describes value networks as “the

software platforms

Software platforms: redefining the basis of competition

Competition in the software sector is moving from individual products and services to platform ecosystems. Five key trends are pushing companies to platform strategies. Platform Ecosystems: Aligning Architecture, Governance, and Strategy by Amrit Tiwana describes the dynamics that are driving the new basis of competition in software. This is one of the few books in-depth available

business model

discoverydriven

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth opportunity: establishing the viability of the proposed business in light of corporate requirements;

startup

fourstepstotheepiphany

Using Market Type to Guide Startup Strategy

Understanding your market type is a key success factor for startups and new product development. When creating a new product or service, it’s important to understand whether you are entering an existing market, creating a new one, or trying to carve out a niche. Many of the strategies presented in The Four Steps to the

pricing

the price is right

Finding the right price

Pricing with Confidence lists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

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