design

lean ux

Lean UX

Traditional software development and interface design practices typically involve “big, up front design” deliverables that are created by an independent design team and handed off to software engineers. Lean UX: Applying Lean Principles to Improve User Experience is a move towards reducing the waste that is frequently found in the user experience design process by

product mgmt

hypotheses

Requirements and Hypotheses

Many product teams manage their work by using requirements. Requirements are written by a single team member, most often a product manager. The problems with this approach are: 1) requirements are guesses masquerading as certainty; and 2) when a requirement is written by one person and handed off to someone else, the receiving party is

innovation

divergentconvergent2

Divergent and Convergent Thinking

Design Research: Methods and Perspectives is a collection of writings on various research tools and techniques available for designers. In addition to covering traditional design research topics like requirements gathering, ethnography, persona development, interviews, and field studies, the book also covers the usage of games and performing arts to discover market needs and inform understanding

business

edsel

The Esdel, the Thunderbird, and the Sputniks

Many of Louis Cheskin’s motivation research themes come together in his evaluation of the 1958 Ford Edsel market launch. He predicted the failure of the car that the Ford Motor Company put all its marketing muscle behind. Sensitivity to social and cultural forces, the need for unconscious level market research, and emphasis on a strong

edsel

The Esdel, the Thunderbird, and the Sputniks

Many of Louis Cheskin’s motivation research themes come together in his evaluation of the 1958 Ford Edsel market launch. He predicted the failure of the car that the Ford Motor Company put all its marketing muscle behind. Sensitivity to social and cultural forces, the need for unconscious level market research, and emphasis on a strong

escape-velocity

The Three Horizons Model and Category Power

Although most businesses aspire to enter high growth categories, go-to-market considerations often conflict with portfolio management and result in resource allocation to low-growth, but highly material, products and services. The priority of current period revenue makes next generation offerings a lower priority in enterprise budgeting and planning processes. In Escape Velocity, Geoffrey Moore provides several

business model

discoverydriven

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth opportunity: establishing the viability of the proposed business in light of corporate requirements;

startup

fourstepstotheepiphany

Using Market Type to Guide Startup Strategy

Understanding your market type is a key success factor for startups and new product development. When creating a new product or service, it’s important to understand whether you are entering an existing market, creating a new one, or trying to carve out a niche. Many of the strategies presented in The Four Steps to the

pricing

the price is right

Finding the right price

Pricing with Confidencelists ten rules for pricing strategy success. The first two, replacing the discounting habit with healthy arrogance about your value and understanding the value you provide to your customers, underpin the other eight. Since the first step to finding a solution to any problem is defining the problem, Holden and Burton begin with

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