design

microinteractions

Microinteractions

User experience is made up of many small moments and tiny decisions that product designers make. A microinteraction involves a single use case; it is a piece of functionality that only does one thing like change the state of a system or display a piece of information. Although microinteractions may be small in scope, they

product mgmt

product management interviews

Great answers to product management interview questions

Lewis C. Lin‘s book Decode and Conquer: Answers to Product Management Interviews is an inventory of product management interview questions and answers. Lin includes tips for each category of question and gives specific responses and guidance. Like Cracking the PM Interview, this book includes practice questions and frameworks for confidently answering interview questions and understanding

innovation

divergentconvergent2

Divergent and Convergent Thinking

Design Research: Methods and Perspectives is a collection of writings on various research tools and techniques available for designers. In addition to covering traditional design research topics like requirements gathering, ethnography, persona development, interviews, and field studies, the book also covers the usage of games and performing arts to discover market needs and inform understanding

business

Why People Buy

The Esdel, the Thunderbird, and the Sputniks

Many of Louis Cheskin’s motivation research themes come together in his evaluation of the 1958 Ford Edsel market launch. He predicted the failure of the car that the Ford Motor Company put all its marketing muscle behind. Sensitivity to social and cultural forces, the need for unconscious level market research, and emphasis on a strong

Why People Buy

The Esdel, the Thunderbird, and the Sputniks

Many of Louis Cheskin’s motivation research themes come together in his evaluation of the 1958 Ford Edsel market launch. He predicted the failure of the car that the Ford Motor Company put all its marketing muscle behind. Sensitivity to social and cultural forces, the need for unconscious level market research, and emphasis on a strong

escape-velocity

The Three Horizons Model and Category Power

Although most businesses aspire to enter high growth categories, go-to-market considerations often conflict with portfolio management and result in resource allocation to low-growth, but highly material, products and services. The priority of current period revenue makes next generation offerings a lower priority in enterprise budgeting and planning processes. In Escape Velocity, Geoffrey Moore provides several

business model

discoverydriven

Designing your business model architecture

Once a growth initiative idea has been defined, it is important to assess it from a business model perspective. In Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity author Rita McGrath covers four steps in evaluating a new growth opportunity: establishing the viability of the proposed business in light of corporate requirements;

startup

fourstepstotheepiphany

Using Market Type to Guide Startup Strategy

Understanding your market type is a key success factor for startups and new product development. When creating a new product or service, it’s important to understand whether you are entering an existing market, creating a new one, or trying to carve out a niche. Many of the strategies presented in The Four Steps to the

pricing

pricing-with-confidence

Pricing with Confidence

Although discounting can be an effective sales tactic, overuse can easily erode pricing position and change the focus of customer conversations solely to price decreases. Continuing to grant discounts will enable customers to access price decreases which are not necessary to close the sale. If customers discern habitual price cutting behavior, they will learn to

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