Monthly Archives: June 2011

verganti

Creating meaning with design driven innovation

Creating meaning with design driven innovation

The discipline of design is aimed at the creation of meaning, according to Roberto Verganti in his book Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Design’s role is the creation of a conversation between a firm, its customers, and a critical network of “interpreters” who are engaged in

complex-volume

Complex-systems and volume-operations businesses

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution outlines how various innovation strategies can be applied based on context. Geoffrey Moore argues that the type of innovation that is effective will be different for different phases of market maturity (the technology adoption lifecycle) as well as enterprise type. He identifies

Gold Coins

Writing your value proposition

There are a lot of great resources on-line for writing a value proposition, but I’ve only come across one book dedicated to the topic. Jose Palomino outlines his I3 framework in his brief book Value Prop – Create Powerful I3 Value Propositions to Enter and Win New Markets and has some great prompters and suggestions

milkshakes

What jobs do your customers need your products for?

Clayton Christensen introduces the concept of “jobs to be done” segmentation in The Innovator’s Solution: Creating and Sustaining Successful Growth, his follow-on book written after The Innovator’s Dilemma. The Innovator’s Dilemma outlined how incumbent companies can be ousted by disruptive newcomers if the newcomers offer a “not good enough” solution to under served market segments.

four-outcomes

Four outcomes of innovation

In the first chapter of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey Moore, author of the classic Crossing the Chasm, writes about the dynamics of innovation. He begins by identifying the primary motivation behind innovation: differentiation. In the absence of innovative products and services, offerings in the marketplace

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