Lone individuals are not the primary drivers of innovation. Hard work, incubation, non-linear progress, and rich environments are the best circumstances for innovation to thrive. The Myths of Innovation by Scott Berkun The Myths of Innovation provides a great perspective on what goes on behind the scenes of innovative ideas. He pokes holes primarily in the notion of epiphany, the spontaneous, ...

Innovation Tournaments by Christian Terwiesch and Karl Ulrich Innovation management is currently enjoying a lot of coverage in business books and is positioned as the latest corporate competitive advantage. Being known as innovative is the hallmark of success and differentiation in the market. As the outcome of innovation is typically a new product or service, the question becomes: “how do I most ...

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti The discipline of design is aimed at the creation of meaning, according to Roberto Verganti in his book Design Driven Innovation. Design’s role is the creation of a conversation between a firm, its customers, and a critical network of “interpreters” who are engaged in discovery ...

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore Innovation strategies Dealing with Darwin describes how various innovation strategies can be applied based on context. Geoffrey Moore argues that most effective innovation strategy will be different for different phases of market maturity (the technology adoption lifecycle) as well as enterprise type. Two business models ...

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore Differentiation In the first chapter of Dealing with Darwin Geoffrey Moore, author of the classic Crossing the Chasm, writes about the dynamics of innovation. He begins by identifying the primary motivation behind innovation: differentiation. In the absence of innovative products and services, offerings in the marketplace ...

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki The Art of the Start is probably Guy Kawasaki’s most popular book among many he’s written on entrepreneurship, innovation, and leadership. Concepts from this book form the backbone of many of his presentations you’ll find on YouTube and popularized his “top ten” format used in ...

Marketing Management by Philip Kotler Marketing Management is a classic marketing textbook. In it, Philip Kotler covers the basics of marketing including marketing strategy, marketing insights, customer relationship management, designing market offerings, delivering value through distribution channels, customer relationship management, and managing long term growth. What is the strategic planning gap? When discussing marketing strategy development, Kotler introduces the strategic ...

Investors and equity markets demand increasing levels of growth from companies, but very few companies can sustain or repeat the level of expected growth. Innovation is the answer to this expectation, but the processes that move new products and services to market often result in improved offerings for existing customers. This opens the door for disruption from down-market competitors. The Innovator’s ...