• writing-your-value-proposition
    9
    Jun

    Writing your value proposition

    Value Prop – Create Powerful I3 Value Propositions to Enter and Win New Markets by Jose Palomino   There are a lot of great resources on-line for writing a value proposition, but I’ve only come across one book dedicated to the topic. Jose Palomino outlines his I3 framework in his brief book Value Prop and has some great prompters and suggestions for ...
  • jobs to be done
    7
    Jun

    What jobs do your customers need your products for?

    The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen Clayton Christensen introduces the concept of “jobs to be done” segmentation in The Innovator’s Solution: Creating and Sustaining Successful Growth, his follow-on book written after The Innovator’s Dilemma. The Innovator’s Dilemma outlined how incumbent companies can be ousted by disruptive newcomers if the newcomers offer a “not good enough” solution ...