• The Four Steps to the Epiphany by Steve Blank

    Finding your customers as you build your product

    Customer Development puts customer understanding and validation on equal footing with traditional product development processes and ensures that when the product is ready, customers have been identified, and involved and are ready to buy. The Four Steps to the Epiphany by Steve Blank The Four Steps to the Epiphany initiated the Customer Development revolution by identifying patterns of success for startups. Blank ...
  • Platform Leadership

    Four Levers of Platform Leadership

    Platform leadership is much sought after, but comes with a specific set of risks, tensions, and strategies. Platform strategies work best when products and services are interdependent and there are broad opportunities for innovation outside a core technology. In addition to innovating internally on their core technologies, platform leaders must stimulate and support innovation in the entire value chain. Platform ...
  • product platform strategy

    Product Platform Strategy

    Product strategy consists of three layers: strategic product vision, product platform strategy, product line strategy, and individual products. Product Strategy for High Technology Companies by Michael E. McGrath Product Strategy for High Technology Companies is a comprehensive guide to building your product strategy. McGrath begins with discussing vision, which must precede strategy. He discusses various types of vision, including “impaired”, “tunnel” ...
  • power of product platforms

    Managing product platforms

    The Power of Product Platforms by Marc H. Meyer and Alvin P. Lehnerd What is a product platform The Power of Product Platforms provides an outline of the strategies to succeed in platform development. The book uses the HP color printer product line as an example of successful platform extensions. HP made four platform extensions to the “500” series: color printing, a dual ...
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    The Power of Product Platforms

    The Power of Product Platforms by Marc H. Meyer and Alvin P. Lehnerd The advantage of product platforms Meyer and Lehnerd argue that product success is built largely on creating product platforms rather than attempting to release single products in succession. When products are designed, evaluated, and implemented independently, there is a cost associated with budgeting, cost/benefit analysis, and stage/gate processes. The platform ...
  • writing-your-value-proposition

    Writing your value proposition

    Value Prop – Create Powerful I3 Value Propositions to Enter and Win New Markets by Jose Palomino   There are a lot of great resources on-line for writing a value proposition, but I’ve only come across one book dedicated to the topic. Jose Palomino outlines his I3 framework in his brief book Value Prop and has some great prompters and suggestions for ...
  • jobs to be done

    What jobs do your customers need your products for?

    The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen Clayton Christensen introduces the concept of “jobs to be done” segmentation in The Innovator’s Solution: Creating and Sustaining Successful Growth, his follow-on book written after The Innovator’s Dilemma. The Innovator’s Dilemma outlined how incumbent companies can be ousted by disruptive newcomers if the newcomers offer a “not good enough” solution ...