Monthly Archives: December 2014
-
To build a great company, one that solves a new problem, take a contrarian approach to commonly held business wisdom. ...
-
Brands can follow one of three patterns to escape the gravity of hyper-mature categories. Reverse brands, breakaways, and hostile brands can ...
-
As product categories mature, there is a tendency for all offerings to resemble one another. Traditional marketing techniques and competitive ...
-
Hooked: How to Build Habit-Forming Products by Nir Eyal Initiating a behavior requires a trigger, motivation, and ability. To get users over ...
-
Product Management is a key job function in all product and service organizations. However, the lack of standardization and planning with respect ...