Designing for People by Henry Dreyfuss   Henry Dreyfuss wrote Designing for People in 1955 when industrial design was emerging as a discipline distinct from art and engineering. Dreyfus was a leader in human-centered design (literally) through the development of detailed measurements of people for the purpose of designing better products. Much of his description of industrial design (emphasis on all ...

A  great Product Owner is critical for any company or team using an agile approach to software development. The Product Owner role should encompass vision, strategy, and execution. Agile Product Management with Scrum: (Creating Products that Customers Love) by Roman Pichler Product Owner = Product Manager + Product Marketing Manager In Agile Product Management with Scrum Roman Pichler focuses on the product owner role. Although it’s ...

Pull: The Power of the Semantic Web to Transform Your Business by David Siegel   Pull is about technology transforming the way we do business, but it can be read as a book on a new category of products and user experiences. David Siegel describes the pull era as a time when “customers pull everyting to them on demand – products, ...

Agile Estimating and Planning by Mike Cohn   Agile methods address many of the shortcomings and risks of the traditional software development approach. Agile is typically characterized as a framework rather than a detailed set of rules. Cross functional teams work on incremental releases during sprints (iterations). In contrast to waterfall methods which emphasize long planning and requirements cycles, Agile methods ...

Agile projects rely on agile estimating and planning processes which answer the question: “What should we build and by when?” Answering this question requires first estimating (“how large is it?”) and scheduling (“when will it be done?”, “what can we deliver by then?). Agile Estimating and Planning by Mike Cohn Agile Estimating and Planning covers planning challenges and goals, estimation, prioritizing features and ...

To develop breakthrough products, product teams need to stop gathering requirements and listening to “the voice of the customer”. Product teams should focus on “jobs to be done” and the metrics by which customers evaluate products and services. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick What Customers Want presents three product development tenets: customers ...

Creating great products in an uncertain world requires changing the way you think about your customers, products, and development process. Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design by Peter Merholz, Brandon Schauer, David Verba and Todd Wilkens Subject to Change describes the evolution of three aspects of product development: customers, products, development. ...

Inspired: How To Create Products Customers Love by Marty Cagan Inspired is a treasure trove of direct and immediately useful product management techniques and strategies. The book is organized in three categories: People, Process, and Product. Each category contains short chapters which are written in a clear style that comes from Cagan’s passion about the topic and his extensive experience in product ...